Listing Images / Videos
1. Primary Image
The primary image is the most important image in the product listing and is the first one customers see. This image should have a white background and clearly show the product. The product should be centered and fully visible. It must comply with Amazon’s technical requirements.
2. Additional Images
Additional images complement the primary image by showing the product from different angles, highlighting details, and demonstrating its usage. These images provide more information to customers. Additional images can include:
- Different Angles: Photos of the product taken from various viewpoints.
- Close-Ups: Detailed shots showing the material quality and intricate features of the product.
- Usage Photos: Photos of the product in real-life use to demonstrate how it is used.
- Size Comparisons: Photos comparing the product with other objects to help customers understand its size.
3. Lifestyle Images
Lifestyle images show the product being used or displayed in a real-life setting. These images help customers envision how they might use the product in their daily lives. For example, photos showing a piece of furniture in a living room setting.
4. Infographic Images
Infographic images provide quick and clear information about the product’s features, dimensions, or usage instructions. These graphics help convey important details at a glance. For example, an infographic might display the technical specifications of an electronic device or a size chart for clothing.
5. Packaging Images
Packaging images show how the product is packaged and what customers can expect when it arrives. This is particularly important for fragile or delicate items. These images help reassure customers that the product will be delivered safely.
6. 360-Degree Images
360-degree images allow customers to see the product from every angle. These interactive images provide a more comprehensive view, letting customers rotate and examine the product in detail.
7. Product Videos
Amazon also supports product videos. Videos can demonstrate the product’s usage, features, and benefits in detail. This is especially useful for complex or innovative products.
Amazon product images should be carefully selected to provide comprehensive and accurate information to customers. These images need to be high-quality, clear, and professional. Additionally, they must comply with Amazon’s technical requirements and guidelines. This not only enhances customer satisfaction but also positively impacts the product’s sales performance.