Amazon coupons are digital discount opportunities offered by sellers on the Amazon platform. These coupons provide customers with discounts on specific products or within a specified timeframe. Typically, Amazon coupons feature a specific monetary amount or percentage off the regular price and are valid for a limited period. Sellers create and manage these coupons through Amazon Seller Central. Once created, customers can apply the coupon code during checkout to receive the advertised discount. Coupons are prominently displayed on product detail pages or relevant category pages, attracting customer attention and influencing purchasing decisions. Amazon coupons serve as a powerful marketing tool for sellers to promote their products, increase sales, and encourage customer loyalty by offering discounts.